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The more opt-ins you get the bigger your email list. A big responsive email list can set you up for life. Or at least for a long time to come. Building a bigger email list is easy once you know the fundamentals. From what I can see, most website owners are almost clueless. Their websites do not encourage opt-ins. The purpose of this article is to reveal a simple strategy proven to boost opt-ins. I'll give you the basics. Plus, copy you can model for a squeeze page. You need to understand why people opt-in to email lists. Once you know why, it's easy to engineer a proper lead capture process. People get on lists because they believe the list owner provides good info. No one has the time or inclination to opt-in to lists they are not interested in. My suggestion is give them free info that solves a problem they have. The info can be a free PDF, MP3 audio or video. If the free giveaway solves a problem, then you gave them value. Now they have a reason to give you their email. Second, make it easy to join your email list. All you need is the prospect's email address. And maybe their first name. That's it. The more info you require the lower the response. Just ask for the basics. The email address is what you're really after anyway. Another thing: Along with the giveaway, offer a series of reports or audios. Tell them they'll get one every week or every couple of weeks. This way you keep them on the list. You continue delivering good value. They'll, in turn, give you their business. Here's an example. Let's assume I want to build an email list of business owners. My lead capture page could be as simple as this... Want more cash flow in your business? Free Reports Reveal Five Fast Muscle-Building Secrets If you want to build bigger muscles faster... then... get your hands on these reports. You'll discover... How to add 10 to 25 pounds of pure muscle mass on your frame in less than 90 days. How to pile on one to three inches even on your most stubborn body parts. How to "double-dip" on every stock price move. 4. How to use offline media to flood your website with visitors. 5. How to get other webmasters to send you customers who are ready, willing and able to buy your products and services on the spot. To get access to these reports... and... my weekly ezine, "The Internet Profit Letter" fill in your primary email address below. Do it now... This lead generation process works. The main reason why is because of its simplicity. You offer valuable info to a market on a specific topic. No need for fancy stuff. The basics of lead generation will always get you farther.
Article Source: http://www.fireyourbossnetwork.com
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